LENOX AND DISNEY UNVEIL NEW DISNEY PRINCESS-INSPIRED GIFTWARE COLLECTION BY KIRSTIE KELLY
Disney Expands Presence in Bridal Market with Upscale Giftables
Bristol, PA, October 22, 2008 – In 2009, Lenox will premier an all new wedding giftware collection inspired by the Disney Princess franchise and designed by couture designer Kirstie Kelly. In connection with Disney’s successful entry into the bridal industry with the Kirstie Kelly for Disney’s Fairy Tale Weddings line, the Lenox collection offers brides the opportunity to incorporate Disney Princess-inspired giftables into the fine details of their wedding day. The Kirstie Kelly for Disney Lenox collection will be available in bridal registries across the U.S. in Spring 2009.
“The Kirstie Kelly for Disney Lenox collection reinforces our growth plans for the Disney brand in the bridal market, “said Donna Sheridan, vice president, Disney Fashion and Home. “By collaborating with a timeless giftable and collectible brand such as Lenox and merging the fresh design sensibilities of Kirstie Kelly, we’re able to bring to market the elegance and beauty of the Disney Princesses into the most detailed components of a bride’s dream day.”
This market debuts with collections inspired by two of the most recognizable Disney Princesses, Belle and Cinderella. The collection is non-character and incorporates subtle elements from the stories of both Princesses, Belle exuding stylish sophistication and Cinderella radiating classic elegance. Each collection will offer unique bridal giftware for every special occasion.
“It was a natural fit for us to produce such a unique line with Disney and Kirstie Kelly” said Sherri Crisenbery, vice president of The Lenox Group. “The magical essence of the Disney Princess brand coupled with Kirstie’s unique designs has enabled us to produce elegant additions to the Lenox brand of giftware. We’re looking forward to bringing the Disney magic and Kirstie’s unique designs into homes across America.”
“What better way to round out the bride’s wedding day than with a line of beautiful giftables inspired by each Disney Princess,” added Kirstie Kelly. “The inspiration of the Disney Princess brand is tied into the subtle details and treatments of this elegant, glamorous collection making for a truly special wedding day to remember.”
The Belle Collection
Belle’s beauty inspired a giftware collection that combines classic style with contemporary sophistication for a look as timeless as true love. Each item in the collection is crafted of ivory fine porcelain with gold accents and outlined with a distinctive bisque edge. These six contemporary pieces are highlighted by a gold tonal rose decal atop a beautiful glazed finish. The collection also includes a ring box, a jewelry tray, a posey vase and large vase, 5×7 and 8×10 frames and a decorative bowl.
The Cinderella Collection
Cinderella’s fairytale romance inspires a gleaming giftware collection that brings the enchanting elegance of a royal ball to a bride’s own day of dreams come true. Each item in the sophisticated 8-piece collection is crafted of white fine porcelain with platinum accents and adorned with rhinestones, pearls and a delicate silver mica decal. From the toasting flute’s rhinestone-studded metal stems and delicate etched bubble pattern on the glass flute tip, to the jeweled ring holder, ring box and frames, every item in the Cinderella collection exudes timeless femininity. Other pieces in the collection include a cake server and knife, and a medium vase.
“It was a natural fit for us to produce such a unique line with Disney and Kirstie Kelly” says Sherri Crisenbery, Vice President of The Lenox Group. “We are very excited to debut such elegant additions to the Lenox brand of giftware, and we’re looking forward to bringing Kirstie’s unique designs into homes across America.”
About Kirstie Kelly:
Kirstie Kelly of Kirstie Kelly, Inc. designs couture bridal gowns with the highest quality and attention to detail. A graduate of The Otis Art Institute of Parsons School of Design in Los Angeles, she has been designing bridal and evening wear for more than a decade. Hailed in USA Today as one of the 2003 season’s new designers favored among celebrity brides, Ms. Kelly has a growing client base that includes individuals who are influencing the worldwide media, art, culinary and political societies. For more information visit www.kirstiekelly.com
About Disney Consumer Products:
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines and www.disneyshopping.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit Disneyconsumerproducts.com
About Lenox Group Inc.:
Lenox Group Inc. is a market leader in quality tabletop, giftware and collectibles. The Company markets its products primarily under the Lenox, Dansk, Gorham and Department 56 brands. Together, these brands represent more than 480 years of tabletop and giftware experience. For more information, visit www.lenox.com
This post was written by admin on January 28, 2009
